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Rule 1. Plant a mind bomb

Greenpeace co-founder Robert Hunter coined the term ‘Mind Bomb’ to describe the way electronic media could be used as a tool for change. A ‘mind bomb’ was a powerful image or video that could send shockwaves across the planet, transforming minds and hearts. See some of the ‘mind bomb’ moments over the last 40 years…

Timeline of the “Mind Bomb”


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Rule 2. Put your body where your mouth is

The early activists of Greenpeace risked their lives to act courageously for the planet. Courage takes on many shapes and sizes – but it always takes a step outside of your comfort zone. Join an amazing network of people of many political stripes and all walks of life volunteering their time to create a more beautiful future…

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Get involved: Become a volunteer

Step 1) Find volunteer opportunities near you

Step 2) Sign-up for a free account to volunteer

Volunteer opportunity

Greenpeace office


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Rule 3. The revolution will not be organised

Activism is messy. True revolutions cannot be organized or led, because they spring from tipping points — an impulse in society that happens everywhere at once. Greenpeace began with a loose group of friend who had conflicting personalities, but it was these early activists that helped launch a global movement. Meet the characters of the film to learn more…


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Rule 4. Fear success

The early success meant Greenpeace exploded into the mainstream. Offices sprung up around the globe. The success was met with new constraints and new conflicts as a small group grew into a large-scale global movement requiring different kinds of rules, leadership, and skills. Learn from some of the past and present lessons as the movement evolved over time…

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Videos: Past VS Present

The Revolution will Not be Organized – A small group of activists set out to stop an atomic bomb and end up creating a global movement.
The I-Ching: Book of Changes is an ancient Chinese oracle that the early founders of Greenpeace based high-stakes decisions on.
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Bob Hunter joined the first Greenpeace campaign as a journalist and thereafter become the leading figure in the movement.
“Mind Bombs” – Greenpeace co-founder Robert Hunter coined the term ‘Mind Bombs’ as an approach to using our consciousness as the greatest tool for revolution.

Greenpeace and People Like You – For more than 40 years, Greenpeace and people like you have been making a difference.
Contagious courage – Kumi Naidoo, former Executive Director of Greenpeace International, shares his insights into courage and what it takes to change the world.
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Rule 5. Let the power go

The early Greenpeace founders had to let go of the organization for it to become a global movement. By letting go then millions and billions of people are empowered to act courageously for the planet. Any force strong enough to truly change the world won’t be harnessed or held by a few. It has to be unleashed…

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Stories of courage

Learn what courage looks like, get inspiration from others or better yet, share your own story of courage:

Step 1. Five KEYS to courage

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1) Role Models: Courageous People you admire

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2) Purpose: Reasons to believe what you do is meaningful, impactful and worthwhile

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3) Community: A positive community of like-minded people to engage with

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4) Skills: Practical tools to build the courage muscle and confidence

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5) Trigger: A specific call to action on something important to you

Step 2. ACTS of Courage

Step 3. tweet YOUR STORY

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HOW TO CHANGE THE WORLD